The Spider-man movie series gets rebooted this week with a new cast and a different take of the character’s history. Young early readers who might find the movie itself a bit too intense might enjoy Disney’s $2.99…
It features photos from the upcoming movie and a story line that retells the Spider-man origin that is mostly faithful to the 1962 Amazing Fantasy comicbook version. The treat for kids and adults alike is the Augmented Reality (AR) mini-activities that puts the iPad user literally in the picture of the mini-game. The app is compatible with the iPhone 4 & 4S as well as the iPad 2 and the 3rd generation iPad.
FYI: If you are familiar with Spider-man’s history, the story in this app-book does not provide spoilers for the film itself since it only takes you up to an earlier point in the movie.
Sony Pictures has a free Spider-man AR app for the same iOS devices. This one requires you to go into the real world to find AR markers that activate animations in the app (marketing app). You can find this app here…






On March 1, 2011 Microsoft CEO Steve Ballmer took the stage of the conference center in Bellevue, Washington to address a bunch of Microsoft MVPs (enthusiasts). At one point he held up the tablet you see in the photo above and made some comments about it. I, quite honestly, can’t remember what he said that day. And, if I did, the information might still be covered by an NDA. So, instead, I will reimagine that day and theorize what may have been going through Mr. Ballmer’s mind as he addressed a gathering of Microsoft MVPs (enthusiasts).