BusinessWeek’s Mobile Experiments

BusinessWeek Mobile Web Sites
BusinessWeek appears to be trying out two different approaches to providing content to mobile devices. Their original Handheld Edition (right side of image) found at has a simple clean interface that provides a lot of textual content per click (think Google). Their newer dot-mobi site found at looks somewhat graphically richer (think Yahoo or MSN) but provides much less textual content per click. You need to make a lot of clicks and endure download pauses to read a whole article. Essentially we have form-over-content (the dot-mobi site) vs. content-over-form (the PDA site). I hope BusinessWeek maintains both presentation options since it is pretty certain that both will appeal to different types of readers. We can only hope other content producers follow BusinessWeek’s lead in experimenting with mobile content presentation.

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