SwingHolder: A $239 iPad floor stand holder?

The Swing Holder iPad floor stand is a bit pricey at $239 and probably considered bulky by most people (including me). But, I could have used it earlier this year when I had a nasty cold. It looks like one of those products that looks a bit silly unless you really need it. And, when you need it, you really need it.

Note: I have not tried this product myself.