Monthly Archives: June 2010

iPhone 4 32GB Model is in Short Supply, What’s Up with Apple’s Supply Chain?

Wednesday (June 23, 2010) was simply not my day. The blog I write for five days a week, MobileContentToday.com (MCT), and its parent site, mediabistro.com were unreachable during my normal writing period. This blog entry detailing my other big problem is being posted here because MCT is down with no sign of being revived anytime soon. Here’s the story.

I pre-ordered a 32GB iPhone 4 on June 15. I have an email from Apple confirming that the pre-order was processed. However, given all the problems with the iPhone pre-order process (I spent 75 minutes trying and retrying to place my pre-order before finally succeeding), This past weekend I visited the nearby Apple Store where my reserved iPhone 4 is scheduled for pickup starting at 7am on June 24. I asked one of the employees there to verify my pre-order. She could not do so at the moment. So, she wrote down my name and telephone number.

On Wednesday, June 23, at about 4:30pm, I received a call from someone from the local Apple Store who told me:

1. My pre-order was confirmed (good so far)
2. I might NOT be able to buy the 32GB iPhone 4 model I had pre-ordered I was not provided any alternative.

The only conclusion I can reach, given this information, is that there is a serious shortage of the 32GB model of the iPhone 4. This combined with the lack of any while iPhone 4 units points to a serious problem in Apple’s supply chain.

I’m still planning to go to the local Apple Store to buy an iPhone 4. I suppose I could simply not exercise my reserved pre-order, wait a few weeks, and be assured to get a 32GB model. But, I really want to play with and write about the iPhone 4 now. So, I may end up and be stuck with a 16GB model.

Podcast 43: Dictionary.com Mobile User App Behavior Research

In Podcast 43 I speak with Dictionary.com President Shravan Goli. The main topic of this 32 minute 49 second is Dictionary.com’s recent research in how users of different mobile platforms use their mobile apps. Dictionary.com provides mobile apps for the iPhone/iPad, Android, and BlackBerry. The combined download for their apps is over 11 million. About 6.8 million of those downloads have been the iPhone version. The iPad version of their app has been downloaded by 300,000 users (there are about 2 million total iPad users).

Dictionary.com plans to release an API for mobile app developers in 6 to 8 weeks. This will let them develop word games and other word related apps based on Dictionary.com’s word list.

– You can listen to the podcast right now from your web browser by using the embedded player above.
– You can see a list of previous podcasts in an iTunes web view(no need to install iTunes)
– You can also subscribe to the podcast in iTunes or this RSS feed.
– You can also point your smartphone’s browser at mobiletoday.podbean.com to listen to or download the MP3 file over the air to your phone.

iPad Summertime Tip: Landscape Viewing Only if You Wear Polarized Sunglasses

Here’s a summer time tip for iPad owners: If you have an iPad and wear sunglasses with polarized lenses, you should only look at your iPad in landscape mode with your sunglasses on. Smartphones like the iPhone and Nexus One have displayes polarized at 45-degrees. However, for some reason the iPad’s screen appears to be polarized vertically (in relation to its portrait orientation). So, if you have polarized sunglasses lenses like mine with horizontal polarization, you won’t be able to see the iPad’s display in portrait mode.

So, if you look at your iPad with polarized sunglasses, be sure to look at it in landscape mode.

Check out my video demo above. This is one of those things that is easier to show than explain.