Subaru sponsored MapMyDogWalk iPhone App. But, what does it have to do with dogs???

I’m always interested in learning tech related to pets. So, I took a quick look at this Subaru sponsored free iPhone app: MapMyDOGWALK. The app tracks your walks like a bazillion other geo-pedometer type apps. But, here’s the thing: What does the app have to do with dogs other than encouraging the dog’s human to take it for a walk?

It does not provide locations of dog parks, suggest walk routes/durations based on breed, list health information based on weather/age/etc. I don’t see an incentive for a person already using an app like RunKeeper to consider using this Subaru sponsored app for dog walks.