Why Do Techie Sites Give Up on Mobile Formatting?

I read a lot of web-based news sites on either a Smartphone (240×320 resolution) or Pocket PC/Phone Edition (480×640 resolution). Over the past year or so general news sites seem to have really redesigned their websites for mobile devices to optimize readability and navigation. Three in particular come to mind.

MSNBC http://www.msnbc.msn.com/

Time Magazine mobile site

Time MagazineĀ at http://mobile.time.com/

USA Today http://wap.usatoday.com/

A number of tech sites, on the other hand, seem to have erased their mobile formatted sites in the same time period. Computerworld, PC World, and Wired come quickly to mind. I’ll guess that the rise of RSS awareness and tools may be used as a reason. But, anyone who uses their phone or PDA to frequently view the web knows that RSS is a great adjunct. It is not a replacement for interactively viewing a web site well designed for viewing on a mobile device.