1st generation Zune (left), 1st generation iPod nano (middle), 4th generation iPod nano (right)
If you have a teenager, don’t bother to ask if he or she would prefer an iPod or a Zune. According to CNET’s summary of a Piper Jaffray survey…
Teen survey makes Microsoft’s Zune seem futile
The percentage of teens who want a zune as of the most recent survey is 100%. This is all the more surprising since their Fall 2008 survey showed that 15% planned to buy a Zune while 79% wanted an iPod (3% were looking at Sony’s offering).
I know I performed this survey on a very very small scale (my teenager) a few years ago (when she wasn’t a teenager to be honest). I asked her if she would like a Zune I had received as a gift since it can playback video and has an FM radio. She was using a 1st generation iPod nano at the time which did not have either feature. She looked at the Zune and said she would rather keep using her 1st generation nano. I later bought her an iPod touch. But, she preferred the nano even then, BTW. Last year, I replaced her 1st generation nano with a 4th generation model. She’s very happy with that now (still doesn’t use the iPod touch much).