MobileViews Blog

Yahoo! Mobile: The Unsung Mobile Portal Page

Yahoo! Mobile gets no respect (with respect to the late Rodney Dangerfield). But, it should. Google Mobile gets a lot of press like most Google products. Microsoft’s Live Mobile is in a design transition phase (and it really needs to sync up with MSNBC’s mobile solution while it is at it). Yahoo! Mobile has a few beta-stage components. But, for the most part is a mature, simple to navigate, and content rich mobile portal site. It has much more content formatted for the small screen than either Google or Microsoft’s mobile portals. It also has a simple and fast news interface that makes it easy to go from story to story even on a relatively slow GPRS or EDGE connection. It’s only shortcoming compared to its two major competitors is that its web cookie does not stick properly on a Windows Mobile device. My login/password seems to be forgotten much more quickly after leaving the Yahoo! Mobile site. To be fair, Microsoft’s Live Mobile seems to have a similar problem. Only Google’s Mobile portable has the right amount of session stickyness. So, I find myself rarely using it on a QWERTY-less Smartphone while using it quite a lot on a Pocket PC (where login/password entry can be performed much faster).

If you haven’t tried Yahoo! Mobile, head over to the following URL on your phone: http://wap.oa.yahoo.com

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