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MobileNote: Surprise! TIME iPad issues feature audio & video clips but Entertainment Weekly does not

I was somewhat surprised and very annoyed when the latest digital issue of TIME magazine’s cover started talking to me without asking to speak when I opened up the first of its issues delivered via Apple’s Newsstand on my iPad.

I was more pleasantly surprised to learn that this TIME issue (dated June 25, 2012) featured bonus content and a number of audio and video clips in its digital covers.

Surprisingly, however, Entertainment Weekly’s digital issue (which is published by TIME Inc. also moved to the Newsstand this past week) does not have any multimedia content. You would think it would be a prime candidate for audio and video clips of songs, TV shows, movies, and interviews. Go figure…