Microsoft let Windows Mobile users know that the Windows Mobile Marketplace will shut down on May 9, 2012 and that Applications and games acquired from the Windows Mobile 6.x Marketplace service installed on your Windows Mobile 6.x phone will continue to work after the service is discontinued on May 9, 2012. However, additional downloads of these applications and games from the Windows Mobile 6.x Marketplace service will no longer be available. This may not be a huge issue for people who did not buy apps through the marketplace (I did not). But, it may be a problem for those who did and need to hard reset a Windows Mobile device to restore functionality. People who bought Windows Mobile phones in the fall of 2010 before Windows Phone was released will have a less than 2 year old phone that cannot restore some apps in the event of a loss or hard reset.

This situation also illustrates a problem with all of the single platform stores that have sprung up since Apple led the way with its ultra-successful iOS App Store, however. And, it makes one pause to wonder what will happen if Microsoft ever stops supporting the Windows 8 app store since WOA users cannot get apps outside of that venue.

The 1960s Lily Tomlin video above may be useful in attempting to understand Microsoft’s (and perhaps Google too) customer service attitude.