Australia McDonalds Free WiFi Users Using Up Too Much Seating Bandwidth

Very interesting item from Australia’s ITnews…

CeBIT09: McDonalds’ free wifi users soak up seating

McDonalds in Australia started providing free WiFi in their restaurants in November 2008. Unfortunately, as you might expect the average WiFi user stays seated around 35 minutes instead of the 10 minutes non-WiFi users do. So, they’re running out of seating bandwidth with WiFi users hanging around too long.

The 5GB monthly cap on 3G wireless data services in the U.S. means that many 3G subscribers are probably looking for free or low-cost WiFi hotspots to avoid going over their monthly limit. Hotspot providers that figure out a way to balance the longer seating time of WiFi users with their revenue generating products should be able to continue to attract customers of all types (WiFi using or not).

One thought on “Australia McDonalds Free WiFi Users Using Up Too Much Seating Bandwidth

  1. anthill

    With this growing technology and the advent of wireless internet with bandwidth hungry applications that we now have is just making more and more people have to wait for their download to finnish. So it’s no wonder that people are taking up seats to get their download.
    Many of us are getting the fast 802.11G Spec and the technology is getting old and many are still using the 802.11B. The more people who are in Mc Donalds with their WiFi enabled devices, the slower the connection will be.

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